If you are a business owner, trying to analyze whether or not social media marketing could help your business grow, or looking for ways through which your company could evolve in today’s modern age of digital technology, then we have some great news for you!
You are on your way to getting your business excel online! That is to say that you are ready to convey your message to an unlimited set of highly relatable audience.
Imagine the difference it could make in the development of your business…
You probably have seen various social media ads, on Facebook or Instagram feeds, on Youtube or Google, which may have triggered the idea of using social media advertisements for your own business.
As a matter of fact, it doesn’t matter in which part of the world you go to, you see that people are always engaged with their phones, with very little focus on what's happening around them.
This fact, probably elaborates that social media marketing could well be the best method of marketing in today's age, better than any old age methods such as TV or newspaper commercials.
With the enhancement in technology, particularly in the last few decades, the world has become a global village. The barriers which used to restrict the world into pieces are falling, and it has never been easier to interact with literally anyone around the globe!
Clients are now gradually moving from the physical marketplace to a digital marketplace, particularly after the Covid-19 pandemic. The idea of exploring numerous worldwide products on your laptop screen does not feel strange anymore. In fact, many successful, or let’s say smart businesses, have expanded their services into digital marketing, the impact of which has been phenomenal in almost every such business.
But of course, many business owners are still in doubt about social media marketing and how it really works, and whether or not their businesses need this form of marketing.
Well, we have news for you!
Every organization needs social media marketing in today’s dynamic and evolving businesses, regardless of which service sector they belong to.
As the name itself describes, social media is a platform where almost everyone on this planet socializes. Over the last few years, its usage has increased to extent that it is hard to imagine its ever-growing potential.
At this very moment, while you read this article, billions of social media users are online, exploring different products and services. Recent research has shown that the majority of these people spend a high portion of their day/time using various social media platforms. For business owners and marketers, this means almost all types of clients are online, and they can be reached in ways that have absolutely no limits.
The only question is do you see this potential?
You might think that these sites/apps are used merely for socializing, spending quality time, playing online games, posting pictures or making new friends, or just for fun? Yes? No!
In fact, you will be surprised to know that social media has now become the new largest digital marketplace in the world. Companies are spending billions of dollars on online marketing. And for startups, it provides the best opportunities, a gift from the modern age!
You don’t necessarily need a physical shop or million dollars to start doing business on social media anymore!
Here is how you can reach your potential customers;
Marketing has been, and will always be, the most important and significant aspect of any business. For ages, conventional marketing ways have worked, but now they are appearing to be obsolete as social media and search engines (such as Google) take the leading role in obtaining users attention.
Social media marketing primarily functions through targeting the precise audience or customer types. Potential customer’s data, such as their interests, living patters and all forms of behaviours they display on relevant social media sites, is used to sponsor the ads and share businesses related information.
Social Media utilizes one of the most advanced technologies a man has ever seen, which enables filtration of relevant audiences based on the precise business requirements.
These platforms save the very useful user data such as the age, sex, precise locations, race, income levels, interests, personal characteristics, the pages they like, the thing they buy, their search histories…you name it, and their algorithm has the ability filter the perfect custom audient set or you!
You have an option to use such phenomenal data and technology, why wouldn’t you use it to your advantage?
The primary information social media marketing requires from business owners are;
Once this information is provided, the algorithms on social media’s major platforms will filter out the perfect audience for your organization through paid marketing techniques. There are many informative videos on YouTube if anyone wants to learn how it works.
You can always reach out to us if you need help with expert social media marketing services
There are a lot of platforms for social media marketing, but here we will discuss the best 3 platforms which are serving this purpose i.e. Facebook, Instagram and Youtube.
Facebook advertisement and Facebook marketing are two very famous terms in the world of social media. Similarly, business activities on Instagram and Youtube are known as Instagram marketing and Youtube Marketing. The biggest benefit you get from these sites is that your customers get to know about your business. Whether you are going to start a sale, moving your actual business site or might have new stock in the market, you can update your customers even for any minor change you are having in your business.
Customers even have more options on social media. They can validate your business by checking on your website. You can upload further links on the social media page and can even boost your page by paying extra to these social media sites.
Digital marketing has broken the barriers for businesses across the globe. Whether it is an advertisement of a product or service, a post for an international scholarship, 7 days’ trip to Mauritius or a random ad of how to earn online, literally anything! You can customize your ad according to a target audience and can post it anywhere in the world. You don’t need to be physically present on the other side of the world, you have the liberty to post and market your business according to your needs.
Thus, we can conclude that social media marketing is the new era in the digital business world which is going to last for a very long time!
Experts in the eCommerce industry with more than 10 years of experience in website/store developments, Social Media Marketing, Video Editing, Facebook and Instagram Ads development.
Our expert digital marketers know how to make an online business work and generate profits. Here is how we can accelerate the growth of your business;
Note: All the necessary parameters of a perfect landing page such as; catchy headlines, attention, promise, call of action, benefits, pain points, social proof, scarcity, guarantees sections are included in this service.